![]() ![]() Customers are demanding ever more personal and optimized experiences, this can all be achieved through their Experience Cloud. This is the 2nd largest part of Adobe's business and made up 25% of revenue. The Adobe Experience Cloud (formerly Adobe Marketing Cloud) is a suite of applications which are aimed at helping businesses track and optimize a customer's digital journey. According to Adobe, the majority of Fortune 100 companies use Adobe Acrobat Sign for fast secure e-signatures and they processed over 8 billion signatures in the past year.Īdobe Document Cloud (Investor Presentation) 2. For example, Adobe estimates 90% of creative professionals use Photoshop.Īdobe Creative Cloud (Investor Factsheet)Īdobe Document Cloud offers a range of document opening, signing, and conversion features for PDFs. The company’s products are highly regarded across creative industries from video editing to graphic design as being “best in breed” and used by industry professionals globally. These include Photoshop, Illustrator, Premiere Pro, After Effects, and many more. ![]() The Creative Cloud is a subscription service, which gives users access to a variety of applications. This is Adobe's largest segment (73% of revenue) and includes “Adobe Creative Cloud” and “Adobe Document Cloud”. Their business is divided into three segments: 1. Let's dive into the business model, financials, and valuation for the juicy details.Īdobe Share Price (YCharts) Business ModelĪdobe is a market leader in digital media software and their products are known as “best in breed” across many categories. A series of acquisitions have helped to supercharge this growth and while NRR (Net Revenue Retention) is above 100%. ![]() Despite this, the company has generated strong revenue and cash flow growth, while margins have stayed extremely high at ~85. In addition, the company experienced a 61% higher tax bill than the year prior. This was timed with the release of high inflation numbers & rising interest rate fears, which has compressed the valuation multiples of many stocks. Since November 2021, the share price has pulled back by 41% from all-time highs. Since going public in 1986, the stock price has compounded by tremendous levels and they now have a market cap of $191 billion. The company even developed the PDF file format in 1993, which they license for royalty-free usage globally. Their professional networks and market-leading position give this company strong network effects. Their suite of products is known as “best in breed” by professionals across many categories from graphic design (photoshop/illustrator) to video editing (Premiere Pro) and even email marketing (Marketo). Adobe ( NASDAQ: ADBE) was founded in 1982 and has been a pioneer in media software for many decades. ![]()
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